Economy Car Hire came to us to refresh their website and online booking process. During an intensive discovery process, we identified a greater problem… the brand positioning. Their entire offering was based on giving the best possible service, and the greatest value product. Yes, price was important, but they were offering something much more – no excess liability, no hidden charges and a commitment to only working with suppliers who met their service standards. A website refresh became a full re-brand too.
Through a complete prototyping, user testing and design process, we completely overhauled their booking process and the results have been impressive. Conversion rates are up, average order values are up and they have just had their best ever January results.
It was a difficult challenge as the booking process for car hire is not straightforward, but they made sure they understood the process and they came up with a solution that works.
Rory Sexton, Managing Director