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New PPC talent drives strong results for ApplinSkinner clients

Rob Lewis at ApplinSkinner

Summer is off to a great start for ApplinSkinner’s clients and we don’t just mean the great weather we’ve been enjoying. Our digital marketing team expanded once again in May with Rob Lewis joining as Senior PPC Specialist.

Rob decided to leave his previous role of Divisional Director to join the ApplinSkinner team and become a cornerstone in our marketing team with his impressive 8 years of digital experience. The role Rob has taken will ensure that ApplinSkinner clients can benefit from having the most experienced specialists working day to day on their account, granting them insight and results that is usually near impossible to achieve with in-house resources.

Aside from being a true expert in Google Adwords, Rob has been demonstrating the benefits of Google Analytics wizardry to our clients. Using his data analysis skills, we’ve kicked off projects with clients such as helping them optimise delivery pricing and checkout procedures, building a more detailed picture of how visitors are using their site and what is affecting behaviour. This kind of project is close to ApplinSkinner’s core belief that successful long-term agency relationships go past ‘web design’ or ‘SEO campaign’ and find ways to help the businesses utilise digital effectively across the board.

The new appointment brings ApplinSkinner’s in-house team to a total of 13 developers, designers and marketers and we’re already on the lookout for the next right person to join our team…